Identifying Fashion-Tech Opportunities

Identifying

Opportunities

Educational Unit: Human, Social, Psychological and Economic Contexts

Snapshot

Keywords: societal trends, innovation, consumer behaviour

Introduction

Identifying opportunities when developing new fashion-tech products, services or business models is essential to the successful implementation of design concepts.  The ability to analyse and critically evaluate societal trends is key to positioning innovative ideas in the right place at the right time to the right audience. Nowhere is this more evident than in the area of fashion and technology; there is a continuous stream of innovative products coming onto the market however, to exploit these ideas efficiently, an understanding of how consumers engage with fashion and technology needs to be integrated into product development.

Indicative Content

  • Trend ‘cartogram’ or ‘wall’ 

  • Visual expressions of behaviours

  • Building visual descriptions of consumers

  • Disruptive business models

  • Martin Raymond’s Trend Funnel

See also

Follow us

  • LinkedIn - Grau Kreis
  • Facebook - Grey Circle
  • Twitter - Grey Circle
  • YouTube - Grey Circle

Pages

Links

The European Commission's support for the production of this website and included publications do not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

2017-2020 © Education4Fashion-Tech