This area involves real or digital fashion architectures, exploring or building environments, as a result of technical and material innovation, to guarantee an experience to the consumer. For example, the space and idea of creating specific garments or accessories; virtual and augmented reality to create analogical/digital spaces; artificial intelligence for the supply chain. The area has mostly applications in the fields of gaming, military fields, architecture, biology and aeronautics. Coexistence of different disciplines are required in the design and development processes, specifically from computational design, materials design, synthetic biology, additive manufacturing and computer science. With a predominance of a technology-driven approach, mainly smart textiles and digital manufacturing are affected by the trend, although it presents a low level of maturity and marketability.
Real/Virtual Mixed Environments
Level of Maturity
Technology Readiness Level
(consumer demand/industry offer)
MARS CITY DESIGN COMPETITION, 2017
A personal intelligent heating and cooling bracelet regulating the body's temperature to its comfort level, using high rates of temperature change applied directly to the skin.
TILT BRUSH, GOOGLE
A bag with technology integrated in the strap, which when activated becomes a system of monitoring and security for the user by tracing their position.
WANDERER, NERI OXMAN
A bracelet designed to be a non-violent form of self-defence, that when going through a two-step activation system, emits foul odour to distract and demotivate the attacker.
4D printing has been already explored by MIT, ARC Centre of Excellence for Electromaterials Science for different applications. While still in the R&D phases, the market has been expected to reach more than half a billion USD by 2025.
BURBERRY'S AR INTEGRATION
IOS II APP
Burberry in collaboration with Apple has experimented with AR in their app for an ARKIT function, where users are allowed to overlay digital illustrations on their own camera feed to digitally redecorate their surroundings.