Sustainability-oriented Business Models





Educational Unit: Human, Social, Psychological and Economic Contexts


Keywords: business model, strategy, value adding, triple bottom line


The textile and fashion industry are highly globalised and have a significant footprint across their value chains. From the EU perspective, clothing, footwear and household textiles is the fourth worst ranked category for use of primary raw materials and water, and are identified as a priority product category within a circular economy. The integration of technology into fashion can decrease the negative impacts of the industry, however this may bring on even further challenges. This is due to issues such as different development times and costs, but also life spans of fashion and the electronics/technologies. A proposed solution is to implement sustainability-oriented business models, whether the Triple Bottom Line is in focus already from the start-up phase, or transition towards circularity is taken later on.

Indicative Content

  • Business models and strategy: definitions and integration

  • Principles of the architecture of business models: vertical integration and assets, supply chain structure and management, value creation and caption

  • Business model canvas and value adding activities: fundamentals of a business model, how, when and where is value added?

  • Circular economy and triple bottom line: fundamentals of the concepts and integration to business models

  • Business model innovation and experimentation for sustainability: ideating, clustering, experimenting, refining, piloting, rolling out

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